The Walt Disney Company (NYSE:DIS) | Fake emergency alert in movie ad draws fines for US media firms

The Walt Disney Company (NYSE:DIS) [Reuters] – A U.S. advertisement for a movie that sounded like an emergency alert has drawn fines of $1.9 million for media companies Viacom Inc and Comcast Corp’s NBCUniversal and ESPN, co-controlled by Walt Disney Co. after viewer complaints. The Federal Communications Commission on Monday said it found the three companies “apparently willfully and repeatedly violated” the rules that prohibit the use of the Emergency Alert System (EAS) sounds for purposes other than to warn viewers of national emergencies. Several consumers had complained about the trailer for the movie “The Olympus Has Fallen” shown on the television channels Comedy Central, ESPN and SyFy in March of 2013. The FCC review confirmed that the 30-second ad for the movie used portions of EAS codes and alert signals, accompanied by text “this is not a test” and “this is not a drill,” which caused “the transmission of false distress signals.”
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The Walt Disney Company (DIS), with a current value of $139.38B, began trading this morning at $80.31.
Looking at today’s market, DIS one day range is $78.85 to $80.64 with the price of the stock fluctuating between $55.00 to $81.59 over the last 52 weeks.
DIS shares are currently priced at 19.92x this year’s forecasted earnings, which makes them relatively expensive compared to the industry’s 18.09x earnings multiple.
The company pays shareholders $0.86 per share in dividend income per year, for a current yield of 1.10%.
In a review of the consensus earnings estimate this quarter, 30 sell-side analysts are looking at $0.95 per share, which would be $0.16 better than the year-ago quarter and a $0.03 sequential increase. Furthermore, our analysis shows the full-year EPS estimate to be $4.04, which would be a $0.65 improvement when compared to the last year’s annual results.
The quarterly earnings estimate is based on a consensus revenue forecast of the current quarter of $11.19 Billion. If realized, that would be a 6.07% increase over the year-ago quarter.
Recently, B. Riley & Co. downgraded DIS from Buy to Neutral (Dec 3, 2013). Previously, FBR Capital Initiated DIS at to Outperform.
With the above information in mind, readers should note that the average price target is $81.64, which is 1.66% above where the stock opened this morning.
The Walt Disney Company (NYSE:DIS), operates as an entertainment company worldwide. It is made up of many segments, covering TV and Radio Media, Parks, resorts and consumer products.
Tag Helper ~ Stock Code: DIS | Common Company name: Walt Disney | Full Company name: The Walt Disney Company (NYSE:DIS) .

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